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Effective marketing for challenging times

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NCVO and Media Trust joint event

Date: Monday 19 January 2009
Time: 10.00am-4.00pm
Venue: NCVO Conference Suite, London

Book online or contact Matt on 020 7520 3160

What can I expect?

Get essential tips on effective marketing and communications techniques.
Learn from experts who will share their knowledge and experience with you.
Sharpen your marketing theory and practice.
Attend interactive and practical workshops.
Network and share best practice with colleagues involved in marketing and communications.

Who should attend?

This event is for you if you are involved or interested in marketing, communications, media or PR within the voluntary and community sector.

If you work in a frontline organisation and are involved in your organisation’s marketing, this conference will provide you with the knowledge and methods to successfully engage with your audiences and make your marketing work better for you.

For those who work in infrastructure organisations or provide support to other organisations, this conference will equip you with the tools and expertise you need to strengthen your own organisation’s marketing as well as the marketing of the organisations you work with and support.

This event is part of the Marketing Communications National Support Service (NSS), led by Media Trust.

Programme
Time	Session
09.30	Registration
10.00	Chairs welcome and introduction
10.05	The fundamentals of charity marketing: what exactly are we marketing? - Tony Hare, Director, Tony Hare Communications
10.35	Impact marketing: selling your story, exceeding your mission - Dr Richard Piper, Head of Strategy and Impact, NCVO
11.05	Refreshments and networking
11.25	Morning workshops (see below)
12.40	Lunch
13.30	Afternoon workshops - Repeat of morning workshops
14.45	Refreshments and networking
15.00	Case study: Building and strengthening your charity’s brand (NSPCC logo) - John Grounds, Director of Communications, NSPCC
16.00	Close

Workshop details

Workshop 1

If you are a support provider you will attend the following session run by Chris Lee, Membership and Network Officer at Social Enterprise East of England, plus one from workshops A, B and C listed in the table below.

SP: De-mystifying marketing - a practical guide for advisers

This participative and practical workshop will equip support providers with the resources, information and confidence to increase your marketing support to frontline organisations. It will look at the relationship between marketing and fundraising and show you how to assess the marketing capacity of the organisations you work with. You will be given a pack of low-cost tools and checklists for developing your marketing expertise to use within your own organisation as well as with the organisations you support.

Other workshops to choose from

Other workshops for support providers are as follows:

Time	Workshops
A (am & pm)	Marketing without the money: making your words work This workshop will give you practical tips on copywriting methods which will engage your audiences, bring in donations and income and encourage support for your organisation. Gideon Burrows, editor, ngo.media
B (am & pm)	Powerful communication strategies How can we develop a robust strategy and make sure it is a workable and achieveable plan? This interactive workshop will show you how to develop and implement powerful communication strategies in your organisation. Tony Hare, Director, Tony Hare Communications
C (am & pm)	Using market research to better understand your supporters Research is an essential tool for finding out what your supporters really think and feel about the role you play in their communities. Using a case-study, this workshop will show you how to design a robust research study and how to communicate with, and manage, respondents’ involvement and expectations. Wayne Bennett, Turquoise Thinking Ltd

Time

Workshops

A (am & pm)

Marketing without the money: making your words work

This workshop will give you practical tips on copywriting methods which will engage your audiences, bring in donations and income and encourage support for your organisation.

Gideon Burrows, editor, ngo.media

B (am & pm)

Powerful communication strategies

How can we develop a robust strategy and make sure it is a workable and achieveable plan? This interactive workshop will show you how to develop and implement powerful communication strategies in your organisation.

Tony Hare, Director, Tony Hare Communications

C
(am & pm)

Using market research to better understand your supporters

Research is an essential tool for finding out what your supporters really think and feel about the role you play in their communities. Using a case-study, this workshop will show you how to design a robust research study and how to communicate with, and manage, respondents’ involvement and expectations.

Wayne Bennett, Turquoise Thinking Ltd

Delegate Fees
Type of organisation	NCVO member	Non-member
Voluntary/public sector organisation	£151.90	£217.00
Corporate sector	£227.85	£325.50

This price includes all refreshments and lunch.

Cancellation Policy

50% of delegate fees will be refunded for cancellations received up to 10 working days before the event. After this, no fees are refundable for cancellation or non-attendance.